For decades, academic research on multitasking has
demonstrated that human beings work much more
effectively when concentrating on a single task at any given
time, and that switching between multiple tasks leads to a
host of negative effects.
Mobile phone usage while driving, for example, has
been one of the most extensively studied instances of
multitasking, and multiple studies show that drivers
are seriously impaired while using cell phones. Initially,
researchers thought that the physical device manipulation
was responsible for the impairment, but later studies
demonstrated that even hands-free devices can cause
driving impairment equal to or worse than a .08 percent
blood-alcohol level – the legal threshold for impairment
in most states in the U.S.4
Simply trying to do two
different tasks simultaneously is enough to reduce one’s
effectiveness severely.
Studies that look beyond the specific use case of mobile
devices and driving generally show that multitasking causes
serious productivity declines. Switching between tasks can
cause a loss of productivity as high as 40 percent when
compared to single-tasking5
and workers who multitask are
much less likely to engage in creative thinking than those
whose work is not fragmented6
.
Long-term, habitual multitasking appears to have long-term
negative effects as well. Habitual, heavy multitaskers are more
susceptible to distraction by irrelevant stimuli at work than are
habitual single-taskers , and multitasking makes individuals
less capable of appropriately regulating their work habits8
.
In sum, multitasking makes people less productive, less
creative and more likely to get thrown off task by distractions.
While the negative effects of multitasking on individuals are
well documented, little research has been conducted to
examine the impact of multitasking on organizations as a
whole. This study from Realization aims to provide original
and vital research-based information and insight about the
large scale impact of multitasking on organizations.
Source:
Strayer, D. L., Drews, F. A., and Crouch, D. J. Fatal distraction? A comparison of the cell-phone driver and the drunk driver. In
D. V. McGehee, J. D. Lee, & M. Rizzo (Eds.) Driving
Assessment 2003: International Symposium on Human Factors in Driver Assessment, Training, and Vehicle Design. Published by the Public Policy
Center, University of Iowa (pp. 25-
30). 2003.
5 Rubinstein, Joshua S., Meyer, David E., and Evans, Jeffrey E. Executive control of cognitive processes in task switching. Journal of Experimental Psychology: Human Perception and
Performance, Vol. 27(4), 2001, 763-797.
6
Amabile, Teresa M., Mueller, Jennifer S., Simpson, William B., Hadley, Constance N., Krame
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